The audio and video are in Spanish. These notes are a translation.
Today I spoke with Guido Kuznicki, cofounder and CEO of Lara, a human resources platform with artificial intelligence that serves clients such as AB InBev, Adidas, and Sigma Alimentos.
Before Lara, Guido was part of Herolens, a marketing startup that was acquired when he was under 25. He founded Lara during the pandemic, and in 2025 it was acquired by Visma, one of the largest human resources platforms in the world, valued at $20 billion. Lara raised more than $1M from funds such as Newtopia VC, 500 LatAm, and FJ Labs.
1:18 - From Herolens to Lara: Guido’s Path
Guido sold his first startup before the age of 25.
- What key lessons did he take away from his experience at Herolens?
- What motivated him to start a company again in the human resources space?
During the pandemic, he spotted an opportunity to transform the human resources area.
- How did the idea for Lara come about?
- What problem were they looking to solve from the very beginning?
11:45 - Building Lara and the Focus on AI
Lara uses artificial intelligence to automate human resources processes at large companies.
- How did they manage to validate the value proposition with clients such as AB InBev?
- What role does artificial intelligence play in personalizing the experience for employees?
- How do they balance automation with empathy in an area that is so human?
Attracting technical talent was one of the early challenges.
- How did they build the technical team from scratch?
- What skills did they look for in their first engineers?
21:30 - Acquisition by Visma and Lessons on Scale
Lara was acquired by Visma, a global giant in human resources software.
- How did the approach with Visma come about?
- What factors made the acquisition attractive?
The integration process and the new post-acquisition stage.
- How did Guido’s role as CEO change after the acquisition?
- What challenges come with scaling a startup inside a global company?
34:00 - The Future of Work with AI
Guido shares his vision of how artificial intelligence will transform work.
- Which human resources processes will be completely automated?
- What new skills will human talent teams need?
The strategic role of the human resources area in a world that is increasingly automated.
- How should the profile of the human resources leader evolve?
- What opportunities exist for startups in this space?
Episode Mentions
You can find Guido on LinkedIn
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