![Cover of «Daniel Bilbao, Truora & B2Founders | The Role of Startups in Closing Gaps, and the Skills You Need to Build [Ep. 79]»](/wp-content/uploads/2022/07/Daniel-Bilbao-Truora.png)
The audio and video are in Spanish. These notes are a translation.
If you start a company, invest, or work in startups, you probably know today’s guest. Daniel Bilbao is known for his multiple facets: being part of the Rappi Mafia, being an angel investor, and founding Truora. A Software as a Service platform for user identification and onboarding through Whatsapp, which serves banks, fintechs, and marketplaces.
To date, Truora has raised close to 20 million dollars from investors such as Accel, Propel, Kaszek, and 17 Sigma.
We talked about the potential of the technology industry to reduce inequalities and the role startups can play in providing opportunities through competitive salaries and equity. We also talked about culture, leadership, and the communication skills needed to start a company, based on Daniel’s experience working with founders of startups such as Frubana, OnTop, and Muni.
Youtube Timestamps*
[2:05] - Startups and Reducing Gaps
- How did Daniel arrive at the fascinating world of startups?
- What is Truora, and what was the “aha” moment behind the idea?
- What does Daniel think of the technology ecosystem, and what does he believe is missing for more opportunities to exist?
- How is what Daniel thinks reflected in the way Truora does recruitment and compensation of talent?
- Why do other entrepreneurs not recruit talent the way they do it at Truora?
- What does Daniel think of stock options, and how can more entrepreneurs and employees be made to value them?
- Daniel has given talks at schools about the opportunity to work in technology. What has he learned in these interactions with young people, and what can be done so that they become interested in careers in technology?
- What does Daniel think about giving startup founders more exposure and about being role models and inspiring people?
[27:48] - Leadership, Communication, and Sales
- Daniel knows several startups and their culture up close. How has seeing cases such as the “Rappi Mafia” influenced Truora’s culture?
- Daniel recently became a father. How has his leadership style changed since then?
- What personal characteristics of Daniel worked well to take Truora from 0 to 1, but perhaps will not work the same to take Truora from 1 to 100?
- Those who work with Daniel attribute to him, as a superpower, his ability to sell. How does Daniel advise entrepreneurs to develop their sales skill?
- Daniel works with entrepreneurs with very different profiles. What common points does Daniel see in the people he works with, and how does he communicate with them?
[47:34] - Investing in Startups
- How does Daniel balance his work as an angel investor with being CEO?
- How does Daniel see his role evolving in investing in and supporting startups, and what is next for B2Founders?
[56:34] - Tweet Round
- Book recommended by Daniel
- Changes Daniel would like to see in the startup ecosystem of Latin America
- Founder that Daniel recommends interviewing
Episode Mentions
You can find Daniel on LinkedIn
Truora podcast: El Universo de Truora: Historia de un Startup
Recommended book: Influence: The Psychology of Persuasion by Robert B. Cialdini
Founder to interview: Maite Muniz Cofounder of Truora
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Follow Enzo Cavalie on X: @enzocavalie.